Impact Desk
Campaign analytics, journey performance, and attribution insights
Anomaly Detected
Deliverability for "Q4 Renewal Drive" campaign dropped by 8.2% in the last 24 hours. Email bounce rate increased from 1.2% to 3.5%.
Campaign Performance
| Name | Channel Mix | Spend | Conversions | Lift vs Control | Confidence (95%) | Actions |
|---|---|---|---|---|---|---|
Travel Pre-Season Pushcompleted | EmailSMSPush | $12,500 | 892 | +23.5% | 18.2%28.8% | |
Q4 Renewal Driveactive | EmailPush | $8,200 | 1,247 | +31.2% | 26.5%35.9% |